Friday, August 24, 2007

More Control for Voice Seekers on Their Voice Over Projects

Starting today, you will be able to determine how you would like to be notified about new auditions or proposals for new projects you create on Voice123. You can receive an email message every time a new audition or proposal is posted, or in groups as five, ten, or twenty new auditions or proposals are received. Look for this question at the very bottom of the project creation form.

To create a new project, visit

We developed this improvement thanks to feedback received from voice seekers like you. Thank you!

Voice123 - The Voice Marketplace
by Alex Torrenegra
Leader and Co-founder

Thursday, August 23, 2007

New Feature: Take Your Time


Some talents and voice producers have told us that they were rushing to create their auditions and proposals so that they could make the cut and submit it before a project would reach its limit of auditions and proposals received through SmartCast invitations. Since rushing for an audition will, most of the time, result in a lower quality, we challenged ourselves to come up with a solution. Here is what we did:

Starting today, when you decide to accept a SmartCast invitation to submit an audition or proposal, you will get 60 minutes to do it. We did this in the attempt to give you enough time to produce a quality audition.

You will be able to complete your submission even if the SmartCast audition/proposal limit for that project is reached while you are working on your audition. You can now feel comfortable submitting the best audition and proposal you can for every invitation you accept!

Please keep in mind the following as well:

  • You will be able to secure the 60-minute time frame as long as the SmartCast audition/proposal limit hasn’t been reached by the time you accept the invitation and as long as the project has more than 60 minutes before it reaches its date and time deadline.

  • This feature does not apply to direct invitations. When you get a direct invitation you WILL always be able to submit and audition or proposal even if the SmartCast limit for auditions or proposals is reached.

  • Voice seekers can always close projects manually and, as such, the 60 minute period may be cut short. This doesn’t happen frequently, though. Remember: projects don’t get closed when they reach the SmartCast audition/proposal limit. Projects get closed automatically, when the deadline is reached, or manually, when then voice seekers does it.

We hope you find this feature useful. Would you mind sharing your thoughts about this new feature by posting a comment on this blog?

Thank you for your feedback and continued support!


Voice123 - The Voice Marketplace
by Alex Torrenegra
Leader and Co-founder

Wednesday, August 22, 2007

How Is Voice123 SmartCast® Doing?

It is doing great! The statistics speak by themselves:

  1. The average number of auditions or proposals each project receives in the New Voice123 is 32, significantly down from 100+ in the old Voice123. Having projects with too many auditions was the most common complain we received from talents or voice producers, and voice seekers. This reduction is great news for the entire industry!

  2. Voice seekers are now opening more than 80% of all the auditions they get, up from only 34% in the old system. This means less waste of your time and more chances of being heard if you are a premium subscriber.
The end result? Less competition between talents and voice producers on each project and a higher audition-to-booking ratio.

We will publish more stats soon!

Here is what other Voice123 users are saying:

"The old Voice123 was interesting, I would get a nibble for my services once in a while and the clients were all trying to get a deal on how little they could pay for a great voice over artist (such as myself) to create the perfect production. Then along came the new Voice123 and changed everything I was used to seeing in the way of leads for my business. Higher paying gigs, many more leads, and feedback from clients which helped me discern what a client really wanted. It is a change for the future of the online voice over marketplace."
Frank Frederick - Voice Over Talent and Coach

"The website looks a lot better than before, you guys have done a great job, we received lots of very good auditions, and the whole process was great. Thank you."
Norman Chung - Voice Seeker

Do you have a success story with the New Voice123 you would like to share? Share it by posting a comment on this blog.


Voice123 - The Voice Marketplace
by Alex Torrenegra
Leader and Co-founder

Monday, August 20, 2007

Voiceover Audition/Proposal Rating System FAQ

Several talents and voice producers have asked us many questions about the rating system. We just released a FAQ about it. You can check it out in here:

As usual, if you have questions or comments, please feel free to contact us at

Best regards,

Voice123 - The Voice Marketplace
by Alex Torrenegra
Leader and Co-founder

Thursday, August 02, 2007

The New Voice123 and SmartCast®

After many months of expectation and hard work, the New Voice123 was successfully released! With a completely new auditioning system, an improved interface and audio quality, less competition, and better matching of projects, Voice123 is now better than ever!

Some talents were afraid that since Voice123’s SmartCast® does a more accurate matching of projects, they would receive a lesser amount of auditions and in turn land fewer jobs. The truth is that after almost one month of its release, SmartCast® has shown that although talents receive fewer invitations to audition, their audition-to-booking ratio has improved significantly.

To demonstrate this, let me share some statistics with you. Before the release of SmartCast® -- as may still be the reality on other voice marketplaces -- only 34% of all submitted auditions were listened to by the voice seekers. Thus approximately two thirds of the auditions made by talents were a waste of time! Now, since the release of SmartCast®, we see that voice seekers are listening to more than half of the submitted auditions, improving the talents’ chances of being heard and their chances of being hired. As Voice123 tweaks and fixes some small bugs, and the system adjusts itself with more data, we are reviewing this statistic calculation and expect that number to increase as well.

The rating system is another concern among voice talents and producers. But talents who expect an average of good ratings for their auditions don’t need to worry, plus the rating is only one of many factors taken into account by the SmartCast® system, there are additional and more important factors weighing in to deliver the best voices to voice seekers.

With all these improvements, voice seekers are now seeing SmartCast® as a more useful tool to find the appropriate voice for their projects, meaning a better experience for the clients, who are willing to post more projects through Voice123’s free voice casting tool.

Voice123 has been listening to many suggestions from talents and voice seekers on how to keep improving SmartCast®, and we can foresee additional features in the coming months. We will keep the voice over community up to date with the upcoming features, many of them as a response to your suggestions.