Quality Assurance & Public Relations at Voice123 means listening to a great deal of voice talent. The level of talent ranges from 'newbie' to your most well-known, seasoned professional. I was working on Quality Assurance earlier this week, and while listening to some demos posted by a few new talents, I thought about what I did to get my first demo done... and what I wish I could do all over again. Even though it has been over 15 years now, I still remember all the mistakes I made, and... the money spent i.e. wasted.
To date, it still parallels what many go through, so I wanted to share with you my experience with getting my first voice over demo done, and what I wish I could do all over again, if not to illustrate the importance of doing things right with patience and care. You can automatically assume my first demo was awful, but I paid a bigger price, much higher than what I spent.
1. Selecting the guy to produce it.
My lesson learned here is that it is probably a good idea to spend the money on someone, who produces voice over demos... not rock music albums. Also, someone who actually knows how to produce voice over demos. The guy in charge of mixing levels was not keen on what worked in the voice over industry. He had a working knowledge of a soundboard, but in my anxious, youthful rush to 'just get it done', I had ended up selecting a person who neither knew what was needed on a voice over demo, nor did he know when to say, 'OK, you might not want to do that.', and I just went along for the ride...a very costly one at that, as I live in NYC. Things are not cheap here, and I paid way too much. Important to note, high cost does not always indicate you will get a great demo.
2. How many copies of my demo that I wanted for mass mailings.
Oh boy! I wish I could take this back especially when I think of how easy it is these days to promote yourself at a much cheaper cost on the Internet, if it costs anything at all:
- I paid for 250 demo tapes at a cost of $1.00 a cassette. I paid for the box it was to be shipped in, and then after, had someone do graphics for the inside cassette jackets, which all ran me another $75.00. So, there I was with a mountain of bad demo tapes that looked good, and no postage stamps to mail them out! Now, mailing cassettes was not cheap. I believe back then it cost 53 cents a mailing.
3. Script selected.
I am not sure if you have ever heard my voice. Let me be brief on this one, and just say, 'It was a mistake to choose a script, in which James Earl Jones did the original voice.' Unfortunately, 'the love' of a deep voice and Darth Vader is not sufficient reasoning to select a script. My voice is/was/will never be built for deep voices. I was not thinking of this as a 'business', or thinking about the balance between 'what I want to do' & 'what gets me hired'. I just wanted to do it so badly, and I paid for it.
4. Psychologically speaking... Giving people's opinions 'too much negative power'.
Opinions are important, seemingly as we base most of our success in this industry on whether or not others opinions of our work will get us hired. What I did is something I still see happen today in the voice over industry. I can sum it up this way:
- If someone does not like what they hear, or shares an opinion about it, investigate the reasons why they stated their opinion. Take it with a grain of salt. Do not get upset, or worried. Not everyone will like everything you do. That is no reason to quit, give up, or change something good that you may have going for you. An opinion is only as powerful as you let it be.
5. The biggest mistake... mailing demos to everyone without thinking of the recipient.
If you like to say, 'Think big or go home.', you are like me. Except, when I started out in voice overs my idea of 'thinking big' always cost me more money than it earned me. I thought, 'I have this mountain of tapes, and the world cannot wait to hear me!'. I sent these demos off to the biggest names in the business, and the smallest names, too. The result was counter-productive to say the least:
- A whole group of agents had new voice over coffee coasters called, 'Steven Lowell.'
- I actually became a target for less than scrupulous people, who then sought me out to try to get me to pay them to make me a new demo, and charge me much, much more. Their reasoning, 'Your demo was awful. Do you know how much it costs to get a great one completed at the right price!' Sadly, they were right, but I had no money, so I had no funds to even try to research possibilities.
The most important thing he did was that he listened to my demo, knew my strong points, and told me what to stay away from. When it came time to making a new demo, he would not let me settle for anything better than what he saw could be my best... and did not charge me a fortune in the process. To this day, he still keeps in touch with me, and has been a mentor during tougher times when I felt I should give up.
This is perhaps is what makes the entire experience worth while for me. It showed me we all go through certain things for a reason, so that we may learn what to do next, and then we owe to it ourselves to do better.
Thank you for reading,
Public Relations Manager