Voice123 is the marketplace where union and non-union projects find their best talent. The voice seeker and the talent or voice producer always work together to reach an agreement in terms of the price. Union projects can base their rates on the guides provided by the unions: (AFTRA - USA , SAG - USA, British Equity, ACTRA - Canada, etc), but non-union projects are different. Many voice seekers, talents, and voice producers have asked us to provide them with market information so that they know how to budget their projects. We listened and took action.
Last moth we sent a voluntary worldwide survey to approximately 3,600 active voice over talents and voice producers registered with Voice123. The survey asked for base rates in several different areas (TV, Radio, non-broadcast, local, regional, etc.), and different pricing methodologies (per spot, per minute, per word, and per hour of work). We then crunched the numbers and came up with pricing stats that you can use in helping to determine the budget or price for a voice project. You can access these stats by clicking here.