Important: Voice Over Industry Networking

Out of Sight (or Ear) Out of Mind… Stay in Touch, Meet Contacts, Network, Advertise!

- By Bettye Zoller

"I've been in this nutty business thirty two years (voiceovers). I started working at age five, signed to MGM Studios in Hollywood as a child actor where I went to school in the famous "little red schoolhouse" on the MGM movie lot. I knew that showbiz was for me. Mother taught me that I had to 'hobnob' with important people at MGM and had to make them "like me." Mother taught me the importance of networking. She used to say:

"The squeaky wheel gets the grease. Don't hide your light under a barrel."

That was over fifty years ago. Voiceovers and being a recording studio owner and audio engineer producer is somewhere down the list of my many "hats" I've worn in showbiz. And, throughout it all, as a performing singer and actor, a print model, a journalist, an audio book publisher, author, and producer, a college teacher, a jingle singer, whatever, I always knew that my first job was to get out there and be seen and heard. How did I get my first jobs as a studio singer, a headliner in resorts and supper clubs nationwide prior to getting studio work, and eventually, hired as faculty by colleges?

• By making the rounds of recording studios and shaking hands and leaving my singer's demo.
  
• By getting my headshot and demo and credits into the right hands and getting signed by music agents in 3 cities, who eventually booked me 50 weeks a year with my jazz group.
  
• By meeting and getting to know department chairs or other faculty members while keeping an eye on the human resources department to determine which, if any, positions were open.

You must "get out there." Staying in the public's eye and publicizing yourself is JOB #1:

• Networking, attending functions, at least two nights each week is a primary goal. Take plenty of business cards and copies of your demo CD.
• Hand out headshots, too, or theatre reviews of plays you've acted in if you've other performance areas.
• Include information on your recording studio services or CD duplication prices.
• Advertise whatever you make money with and you have to tell them what you do.
• Get their business card and start a card file. Keep the file up to date.
• Regularly send out postcards to contacts. This will keep a "clean mailing list", too. For very little money spent on a stamp, you can determine who has moved or is no longer in the business.
• A newsletter is nice too. Keep it short, one page. Put at least one photo in each newsletter. Always take advantage of photo ops with a celebrity or producer. Never leave home without your digital camera. You never know what photo opportunities might present themselves today!
  

Holidays are perfect for staying in touch, too!

• Send a "Happy New Year" greeting or a "Thanksgiving Note (I'm thankful to have met you).
• Postcards are best…never a letter with envelope. That way, the recipient will at least glance at your card prior to throwing it away. An agent gave me this advice many years ago, and I still follow it.

When possible, get involved in charitable or community events. You'll do a good deed and get visibility too. If this sounds "crass," just remember that the biggest (and wealthiest) stars are heavily involved in charities because it keeps them in the public eye. It has publicity value. That's not to demean good intentions, but let's be factual. Every manager and agent will attest to the publicity value of a talent's being involved in charities and non-profit endeavors.

A new (revised) demo CD is always a great reason to do a mailing and to give the demo out in person at every event you attend.

• Remember that "all new" is advertising's biggest and most important headline. Use this to your advantage. Perhaps you want to create a different sort of demo, for example, a collection of spots you've voiced for financial institutions over the past couple of years or a collection of your car dealer spots, a collection of corporate narration excerpts…something new. "All new and improved!"

Of course, almost everyone knows that today we must maintain a strong internet presence.

• By having a website of our own.
• By having a blog.
• By joining voiceover networking sites and participating,
  
• By becoming a voice on email lists and similar public forums.
• Social networking sites give you exposure to hundreds of thousands worldwide. Amazing!

Out of sight (ear) out of mind! If people are saying, "Wow, I wondered if you were still in the business," or "gee, I haven't seen you for ages…" you are missing the ‘gravy boat!' That's a clue your networking needs a boost. Most of us are not in the league to hire publicity agents, so that means we must do it ourselves. Get going! "

- Bettye Zoller has been a Voice123 member since 2003. She is known as a voice coach whose students work, most recently, John Knouse. Watch her website year round for all her voice over workshop postings, schedules, and details.

Auditioning: The Importance of Originality

The following article was generously submitted by Voice123 talent, Gord Brooks, and his take on the importance of being original while working online:

"Good Judgment comes from experience. Experience comes from bad judgment"

-Sufi sage/fool Mulla Nasrudin, born circa 1208

The above quote seems obvious when you put it so clearly. Indeed, as kids we learned our most valuable lessons from bad judgment. Unfortunately, as with so much from our childhood, we learn how to be 'safe' as we "grow up". We stop taking risks. We stay within the comfort zone that "experience" has taught us will bring the least risk. During the process, we lose the sharp outline of who we are, and we become blurred and indistinguishable as an individual, gradually merging into the herd. Remember, there is no 'I' in sheep, if you know what I mean.

Why preface my story with another reminder about how great it was to be a kid?

Why remind you of your glory days when you were an 8 year-old fearless rebel?

I am offering you a 'perspective'. I should explain that my auditions are often weird, funny, waaay off base, and at times, rude. I have chosen to be very wrong, and chosen to be very right... But they are always unique, impulsive, and 100% genuine, Gord Brooks originals. At least, they were until....."THE YEAR THE ECONOMY CHOKED TO DEATH AT THE ALL YOU CAN EAT "SUB-PRIME" BUFFET". And so begins my tale...

We join our hero, Gord, during the spring of 2009. Gord's spirits (and income) are lower than the Prime Rate. With the economy in limbo, there was less work available for less money. As with most people who are self-employed, not having a steady, predictable income to match one's steady, predictable bills induces a constant low 'watermark' of stress. It is always there, as if it were a law of nature. As the months rolled by with no improvement, that 'watermark' rose in pitch, and volume to a nails-on-blackboard screech. Seriously, the way things were going; it was scary.

There was something even more serious taking place...During this time, without realizing it:

• I had changed the way I was auditioning.
• I was not letting myself have fun.
• I was not going with my gut instinct.
• I was editing out anything that had even a faint whiff of risk.
• I focused on providing exactly what was 'requested', not giving voice seekers any reason to reject me. Out of fear I had gradually morphed into Gord "The Safety Bear".

In ice hockey (I am Canadian), there is a term "Gripping the stick too hard". It means you are too tight, not loose not having fun, and not relaxed. I was gripping so hard I got splinters. The result? I got great feedback, but I actually saw fewer jobs. Interesting. In June, after yet another audition where I had ranked #1, and was not hired, I finally woke up to what was wrong. I decided the Safety Bear needed to get dangerous. The very next audition would be 'the genuine Gord Brooks'.

That audition was for a restaurant called Spinnakers, and the voice seeker was from "The Tourism Network". I was not sure how I was going to have some fun with this, but I was going to try something original i.e. My way. The opportunity came in an outtake. I could not say "margarita". The 'R' rolling thing was really weak. As a practice, when I flub a reading, I try not to endlessly repeat the word or phrase trying to get it right. Instead, I start improving, singing, or switching my voice completely in between each attempt. I find it keeps me relaxed, and loose instead of getting impatient or pushing too much. I cut the outtakes down to a short, snappy, funny bit, which ended the custom demo. You can listen to the audition here.

It was exactly the type of thing I often did in the past, classic 'Me'. It worked! I received an email response saying how much they liked the demo, and asked if I would be interested in doing on-going work for their SEVEN TV stations! Obviously...Squeezing them into my schedule would not be a problem. Here's the twist... Spinnakers went with another voice.

However, in the email explaining Spinnakers choice, there was a new script for an entirely different restaurant with a much larger budget. Talk about instant, unmistakable confirmation that I was back on the right track!

The moral of my story: When I went back to being me, when I focused on doing what I do best, and most importantly when I trusted myself...success followed, instantly.

by Gord Brooks

Voice123 thanks Gord Brooks for taking the time out to tell us about his voice over experience. If you ever have any success stories that you would like to share, please write us!

Thank you!

Steven Lowell
Public Relations Manager
My Blog
Twitter: @voice123dotcom

5 Reasons Why Hiring Voice123 Talent is the Smart Choice

1. Speed - Voice123 is still the first and fastest online casting site for voice talent. Our SmartCast technology cuts down the amount of time it takes to find voice talent. On some of our most well-paying jobs, voice talent auditions were received in less than 60 minutes, after the job was posted. In the day and age of 'Time is money.', Voice123 simply makes the most sense.

2. Easy to use - Voice123 understands that too much 'flash and dash' can actually make a website more confusing to use. Our website is easy to use, so posting jobs and finding talent is simple and easy.

3. Technology - The audition inbox at Voice123, by which you would receive auditions, has tools such as:

• Sharing a link to your audition inbox for other clients to use.
• A ranking system to manage who you are considering for the job.
• A preferred talent feature to save your favorite voice talent to work with.
• A similar talent feature to find talents similar to the voice you are interested in.

4. Customer Service - Voice123 offers the most 'humanized' customer service on the web, today. With a management staff trained by some of the best companies in the world, such as Disney, our staff removes the wall of anonymity, and offers personal service from real people with the understanding that your time is important.

5. Top Quality Voice Talent - The voice talent on Voice123 carry decades of experience, many whom can work right from home, and give you quality product in as little as a day. The diversity of quality voice talent on Voice123, also means you will find a voice you need in almost any language on our site.

We certainly hope you will be able to post voice over work soon at Voice123!

Thank you for reading,

Steven Lowell
Public Relations Manager
My Blog
Twitter: @voice123dotcom

The 'Viral' Voice Over Landscape

'National, regional, and local' are words we have all heard for years. However, the modern day voice talent must now consider handling a new voice over landscape that has popped up in the past ten years, and within the last two years, has exploded due to social media sites such as Youtube.com. You may find that one day, the national spot you did has turned into something bigger you never thought possible, overnight. You never saw it coming nor could you do anything about it.

I am referring to the 'viral' landscape. I give to you a recent example of how such a thing can happen. Given that times have indeed changed, the need for understanding the responsibility of the 'viral' landscape is important:

• Back on July 6th, 2009, a Voice123 voice talent (choosing to remain nameless) booked a national spot for a type of exercise equipment called 'The Shake Weight'.
• The talent negotiated the contract, and all seemed like it would be just a regular national spot. Yet, when the product hit the web, it took on a life all its own. You may see the reason why here. Unexpectedly, in just two days this national spot became 'viral' and in less than a week it has appeared on 'Attack of the Show' on the G4 Network, Jimmy Kimmel Live, and 'The View', and has received over 500,000 views on Youtube from the link the talent provided for me. The other links in which other people posted the video have easily added up to another 300,000 views.

The truth is that you simply cannot control the 'viral' landscape because you never know when that national, local, or regional spot will strike a chord with someone and they will begin giving you more exposure than you had ever expected. If this kind of thing happens to you, try the following:

See the opportunity:
When exposure has reached 'viral' proportions for you, see the opportunity! As unusual as this video was, its exposure almost overnight led to more work immediately. It is important to note, too, that more than 40% of U.S. households under age 35 watch Internet video on their TVs at least once a month. That includes watching movies via game consoles, Web TV gadgets like the Roku box and Apple TV, and/or hooking up a laptop to the TV. Just because it 'looks like the Internet' does not mean it should be paid less attention to, or ignored as lesser an opportunity.

'Humble + Humor = Safety' and 'Ego + Keyboard = Trouble':
If you really think about it, the Internet belongs to 'everyone' because 'everyone' provides the content. The Internet is filled with experts, professionals, and influential players. So, when one person is given a great amount of exposure, it is best to be humble, and humorous about it.

If this voice talent proclaimed, 'Look at how much exposure this product got, and MY voice is on it. It is because of me.', you would have millions more thinking, 'Who does he/she think she is?'. Marketing the work you have done is important. If it is a job that led to 'viral' exposure, you will get more positive reactions with a humble, 'Yes, that was me. What did you think?'. The 'viral' landscape was created by people communicating with each other, so they did find humor in something that happened, especially in this case. Humor... works on the Internet. It humanizes us in a rather anonymous online world.

I want to sincerely thank the voice talent for bringing this news to my attention. I cannot thank her enough for sharing this with me.


Thanks for reading!


Steven Lowell
Public Relations Manager
My Blog
Twitter: @stevenNYC123

Voice123 'Tuesday Twitter Contest'!

Voice123 announces its 'Tuesday Twitter Contest'! We are doing this in an effort to reward the loyal followers of Voice123 in Twitter, @Voice123dotcom, and assist the talent from Voice123 with professional production capability, but cannot subscribe to audition during these tougher economic times, or would like to get more time added to their subscription!

Here's how this works!

The 2nd & 3rd Tuesday of each month:

• We will announce the language/gender category for the week, for talent under the chosen category, to fully produce a very small script of one sentence from the Link Exchange section of Voice123 (See the sentences used in Step 1).
• During the contest weeks, submission entries will be collected via a project posted on Voice123.com. The verification code to submit will be available via @Voice123dotcom ONLY. You can create a profile, and submit using the verification code, whether you are a premium or standard subscriber.
  
• Submissions for the week will be accepted until 12pm USA ET the following Monday, the day before the winner is announced, and the new category is chosen.
  

The 4th Tuesday of each month:

• Voice123 will announce the winners and honorable mentions throughout the day, and promote the Voice123 talent who entered.
• Winners will be rewarded with a 90-day Premium Subscription trial to Voice123!
  

Rules and stuff:

• Talent must have a complete Voice123 profile to enter.
• This contest is open to ALL voice talent on Voice123.
• The talent must be a follower of @Voice123dotcom Twitter account to get the info.
  
• Talent must submit via the project using the verification code.
• The submission must be the requested category for that week to be considered.
• The categories for each week will be chosen at random.

Look out for this next Tuesday on @Voice123dotcom, and good luck!



Steven Lowell
Public Relations Manager
My Blog
Twitter: @stevenNYC123

5 Things in Voice Overs I Wish I Could Do All Over Again

Quality Assurance & Public Relations at Voice123 means listening to a great deal of voice talent. The level of talent ranges from 'newbie' to your most well-known, seasoned professional. I was working on Quality Assurance earlier this week, and while listening to some demos posted by a few new talents, I thought about what I did to get my first demo done... and what I wish I could do all over again. Even though it has been over 15 years now, I still remember all the mistakes I made, and... the money spent i.e. wasted.

To date, it still parallels what many go through, so I wanted to share with you my experience with getting my first voice over demo done, and what I wish I could do all over again, if not to illustrate the importance of doing things right with patience and care. You can automatically assume my first demo was awful, but I paid a bigger price, much higher than what I spent.

1. Selecting the guy to produce it.
My lesson learned here is that it is probably a good idea to spend the money on someone, who produces voice over demos... not rock music albums. Also, someone who actually knows how to produce voice over demos. The guy in charge of mixing levels was not keen on what worked in the voice over industry. He had a working knowledge of a soundboard, but in my anxious, youthful rush to 'just get it done', I had ended up selecting a person who neither knew what was needed on a voice over demo, nor did he know when to say, 'OK, you might not want to do that.', and I just went along for the ride...a very costly one at that, as I live in NYC. Things are not cheap here, and I paid way too much. Important to note, high cost does not always indicate you will get a great demo.

2. How many copies of my demo that I wanted for mass mailings.
Oh boy! I wish I could take this back especially when I think of how easy it is these days to promote yourself at a much cheaper cost on the Internet, if it costs anything at all:

• I paid for 250 demo tapes at a cost of $1.00 a cassette. I paid for the box it was to be shipped in, and then after, had someone do graphics for the inside cassette jackets, which all ran me another $75.00. So, there I was with a mountain of bad demo tapes that looked good, and no postage stamps to mail them out! Now, mailing cassettes was not cheap. I believe back then it cost 53 cents a mailing.

Add to that cost: Padded envelopes and return address labels, which came out to about $1.00 an envelope. I also paid for those stick-on labels for cassettes and two printer cartridges (not cheap) when my printer ran out of ink. This killed my wallet, but it was about to get much worse! If only I could have said then, 'Check out my website.', but even with this demo, it still would have been a bad idea.

3. Script selected.
I am not sure if you have ever heard my voice. Let me be brief on this one, and just say, 'It was a mistake to choose a script, in which James Earl Jones did the original voice.' Unfortunately, 'the love' of a deep voice and Darth Vader is not sufficient reasoning to select a script. My voice is/was/will never be built for deep voices. I was not thinking of this as a 'business', or thinking about the balance between 'what I want to do' & 'what gets me hired'. I just wanted to do it so badly, and I paid for it.

4. Psychologically speaking... Giving people's opinions 'too much negative power'.
Opinions are important, seemingly as we base most of our success in this industry on whether or not others opinions of our work will get us hired. What I did is something I still see happen today in the voice over industry. I can sum it up this way:

• If someone does not like what they hear, or shares an opinion about it, investigate the reasons why they stated their opinion. Take it with a grain of salt. Do not get upset, or worried. Not everyone will like everything you do. That is no reason to quit, give up, or change something good that you may have going for you. An opinion is only as powerful as you let it be.

My problem when I started out was that I took everything that everyone said so personally, it impeded the learning process. I did not like any form of criticism because I worked so hard on my demo. Yet, thinking back, did I really do my best? That was the reason I had to investigate, but was too young to know it.

5. The biggest mistake... mailing demos to everyone without thinking of the recipient.

If you like to say, 'Think big or go home.', you are like me. Except, when I started out in voice overs my idea of 'thinking big' always cost me more money than it earned me. I thought, 'I have this mountain of tapes, and the world cannot wait to hear me!'. I sent these demos off to the biggest names in the business, and the smallest names, too. The result was counter-productive to say the least:

• A whole group of agents had new voice over coffee coasters called, 'Steven Lowell.'
• I actually became a target for less than scrupulous people, who then sought me out to try to get me to pay them to make me a new demo, and charge me much, much more. Their reasoning, 'Your demo was awful. Do you know how much it costs to get a great one completed at the right price!' Sadly, they were right, but I had no money, so I had no funds to even try to research possibilities.
  

As well, there was a series of coffee coasters out there aka. 'Steven Lowell's first voice over tapes', that took all of about 3 seconds to display that I had no clue what I was doing. That can be a hard image to erase. The reality of life is that first impressions do matter, even if they are unforgiving and harsh. Luckily, when I was completely down and out that the mountain of demo tapes was gone and I was out a good amount of money, one of my last demo tapes I sent out made its way to a very nice coach, who told me, 'You went about this all wrong. I can hear what you were thinking, and why you thought that was a good idea, but it is not. Your voice is too real and conversational to try and sound like that.'

The most important thing he did was that he listened to my demo, knew my strong points, and told me what to stay away from. When it came time to making a new demo, he would not let me settle for anything better than what he saw could be my best... and did not charge me a fortune in the process. To this day, he still keeps in touch with me, and has been a mentor during tougher times when I felt I should give up.

This is perhaps is what makes the entire experience worth while for me. It showed me we all go through certain things for a reason, so that we may learn what to do next, and then we owe to it ourselves to do better.

Thank you for reading,


Steven Lowell
Public Relations Manager
My Blog
Twitter: @stevenNYC123

5 Things That Never Change in Voice Overs

Working online in voice overs is definitely a new way of getting voice over work. However, there are basic principles to the voice over industry that have not changed during the transitions in technology over the years. Whether your first demo was on a reel, tape, CD or MP3, there has been no change in the following:

You always need a great demo that shows you at your best
It is easy to say such a thing to a voice talent just starting. It is usually followed by the question, 'Well, what makes a great demo?'. The best thing you can do for yourself, if you are in the initial stages your voice over career:

• Pay attention to voice overs you hear on TV, radios, movies, websites etc.
• Decide what you like, record it, save it, etc., and remember why liked it.
• Hold yourself to that high standard of quality sound, and copy reading.

Why? These talented folks you enjoyed listening to, will be competing with you always. Do not worry. That is a good thing! Their demos are amazing, and that is the standard you want to hold yourself to always. If you commit to high standards, one day, you will then find yourself meeting the very people that inspired you to do a voice over demo in the first place. Just today, I learned this Voice123 talent, Ed Victor, did the voices on a product line of toys I bought for my nephew. Small world!

You have to know how to read copy
This comes with practice, and when you feel you have nailed it, you have to keep practicing to stay sharp, almost like a pro athlete who does not stop working out just because he signed with a pro team. You have to stay competitive!

'Reading voice over copy' goes beyond just 'reading it & sounding like a voice over talent.' Your voice is your product, so you have to shape your product into what 'they' need. You have to learn how to be flexible, open-minded, and original, and yes, at times know what they want, even when they do not say it. Remember, not everyone truly knows what they want, until they hear it. This comes with dedication, practice, and coaching. Lani Minella is one example of a voice over coach in the videogame industry whom I met through Voice123. She is extremely flexible at reading copy, and knows how to teach talents all about it what she does. Oddly, I have been listening to her for years, but only found out 'the name behind the voice' when I started working here.

Succeeding takes dedication, patience and a positive attitude
This is perhaps a 'rule of thumb'. I believed it when I started out in voice overs many years ago. When I came back into it again with online casting, it still applied. I understand it is easy to write it or say it, but how do you do it? Try this:

• Surround yourself with great, hard working, positive voice talent, and positive environments.
• Save voice over industry professionals' work that inspires you.
• Stay away from conversations that lead you to negative feelings or actions. Negative thoughts are incredibly easy to focus on because being positive takes hard work & dedication. The fact that voice talent basically apply for jobs everyday, makes a positive focus a necessity! Even on those 'rainy days', focus on the positive conversations that remind you of the reasons why you want to do voice overs.
• Most importantly, believe you can do it. After all, you are what you believe you are, and because of this, you can become anything you want.

The importance of being 'down to earth'
Be it online casting or walking into an agent's office where you first meet 'the watchdog', you must always put the feeling out there that you are a voice talent, who will be a pleasure to work with. Granted, online you actually have to display this by what you write and your demo.
As well, working online is all about having a 'brand'. If someone goes to your webpage to hear your voice over demo, they will see what you write, your headshot, and listen to how you sound. They will have these three things to know what makes you special.

In all my years, and in all my research into various businesses, I never once heard someone say, 'You should have an attitude. They will love that!'. There is simply nothing more enjoyable than working with someone who is down to earth because he/she is talented, they know it, and they do not have anything to prove. 'Attitude' may get you a reality TV show, but your '15-minutes of Fame' starts counting down from there, until there is focus on what works for longevity of a career.

Doing 'one thing' to get work is still not enough
Online casting has succeeded in giving thousands of great voice talent, amazing amounts of exposure, yet being on a website is not enough exposure, if people do not know to find you there. Social media has exploded in recent months, and now you can find voice talent all over the web, doing videos on YouTube, 'tweeting', or discussing topics in voice over forums and Linkedin. The more exposure you give yourself, the better, BUT do not forget the basic rules above!

It is cheaper and easier to promote yourself than ever before. With that power, comes great responsibility. Promote your voice over product of 'you at your best' when it is ready to 'hit the shelves', so you are always positive and proud of what you are doing!

I hope your summer is going well!


Steven Lowell
Public Relations Manager
My Blog
Twitter: @stevenNYC123

Places To Help Find Answers!

Voice123 receives thousands of emails a week, requesting information on everything from 'How to get started in the voice over industry?' to 'What is the best way to maximize my profile to get invited to projects?'.

Such topics are found all over Voice123!

This week, I would like to share with you some great places to find answers to your questions:

Resource Center - Type in a keyword about any questions you may have about the voice over industry. If you do not find an answer, leave a request and we will write an article for you. We have articles about getting paid as a voice talent, SmartCast, and other great information about online casting!

Voice123 Forums - Converse with Voice123 Premium Subscribers and Voice Seekers about your thoughts on the voice over industry in a positive environment. Try a search and see if your ideas have been written about previously. If there is something you would like to ask other Premium Subscribers, post a new topic here.


We look forward to seeing you around Voice123!


Steven Lowell
Public Relations Manager
My Blog
Twitter: @stevenNYC123

Voice123's Seeking Entrepreneurs & Partners

Voice123, the largest network of voice talent and production professionals in the world, is looking for entrepreneurs with a track record of diligence and success to partner with us.

These individuals will help create localized versions of our voice casting system, one for each of several languages. Each of these localized versions will be its own start-up Internet business, and partners may each receive up to a 50% ownership stake, depending on the resources they bring to the project.

Summary

Voice123 is expanding into new markets, and seeks partners, who will take an active hand in the setup and operations of new, localized versions of its service. There is a growing demand in currently under-served countries, and we believe that these new partnerships will lead to thriving businesses around the world.

Voice123's network currently includes over 100,000 (mostly English-speaking) voice industry professionals, and we have processed over 2 million auditions to date. In studying the activity of our service, we have realized that a large percentage of the projects that are accepting these auditions require voice talent in multiple languages. For this reason, we are launching a pilot plan that will expand our business into the following languages/markets:

• Chinese
• Spanish
• Japanese
• Korean
• German
• French
• Italian
• Dutch

The Challenge

We need partners, who are native speakers in the languages listed above. If you are a driven Internet entrepreneur with the proper skills, the desire to succeed, and the ability to invest considerable time and effort in the potential for a thriving business many months down the line, then we want to hear from you.

We will support each new partner with Voice123's technology, expertise, and knowledge of the voice talent industry.

Please read the requirements below carefully.

Requirements

Successful candidates must possess all of these skills and attributes, without exception:

• Extensive background in and knowledge of high-level web technology.
• Coding skills.
• Native speaker of the local language, and bilingual in English.
• Tremendous drive, entrepreneurial spirit, and dedication.

To further explain the last bullet-point: You should only apply for this partnership program, if you will have the ability to work at least 8 hours per day for a full year with no salary, which is the period before we estimated time frame for these businesses to achieve profitability.

Preferred Skills

While not required, these skills are considered highly valuable in selecting our partners:

• Documented web programming experience, with references.
• Previous knowledge of and involvement in the entertainment industry.
• Previous experience in building and running web-based businesses.
• Ability to bring additional resources, above & beyond the requirements listed above.
• Location in New York, NY, or Bogota, Colombia.

Benefits

• Co-own and run your own startup business.
• Potential for significant, on-going revenue based on the success of the business.
• Learn from and share experiences with our team of professionals.
• Attractive business and entrepreneurial environment.

How to apply?

Send an email message to bizdev [at] voice123 [dot] com including the following information:

• Your name.
• Phone number, including country code.
• Explanation of why you wish to partner, and what makes you uniquely suited to our needs.
• What resources, other than basic requirements, you will be able to bring to the project.
• Send your resume, or a link to your complete profile on LinkedIn.

About Voice123

Voice123 is the world's largest online voice over talent database, with over 100,000 voice industry professionals registered. Voice123 is a marketplace that connects "voice seekers" (the job poster) with the voice over talents of Voice123, using a comprehensive (Patent-pending) voice casting service known as "SmartCast". Voice over projects on Voice123 include phone messages, website advertising & entertainment, as well as major media production for networks and film on an international scale. Learn more at http://voice123.com

About Torrenegra Labs

Voice123 is a venture of Torrenegra Labs. We create and invest in driven, enthusiastic and people-oriented companies that develop ground-breaking online technologies and leading-edge business models. We are motivated by our expertise, imaginations and a hard work ethic to ensure dreams come true in a creative and sustainable way. Our business is to make others' lives easier through technology. Learn more at http://torrenegralabs.com

Voice123, LLC
Business Development

Voice Over Insight: 'Understanding the Voice Over Community'

This is the third week in a row in which we provide for you, voice over insight into understanding the two voice over businesses that work together on Voice123:

• Voice over talents
• Voice seekers

We were inspired this week by voice talent Mark Fletcher, for providing insight recently on the Voice123 Premium Forums. In this case, this voice talent posted a project as a voice seeker, and got an understanding as to what the voice seeker sees from his/her end, which has in turn, given him have a broader perspective for what works in online voice over casting.

On the same topic, today a voice seeker called Voice123, and asked to speak to me. The conversation was interesting, and showed me that even the most experienced job posting professionals are still very new to online casting. Two questions that stuck out to me were:

• How will I get the final work, if I want to hire them?
• I have seen so many rate cards out there. What is 'the right one' to use?

What struck me as very interesting is that these questions are similar to questions often heard by voice talents in Voice123 customer service, and in Voice123 Premium Forums:

• I was hired. How do I send the file?
  
• I was hired. What do I charge a voice seeker?

In the past six years, online voice casting has connected talents and clients directly for voice over work, reinventing the way one must do business to adjust to working online. For many, 'it's just like starting over', whether you are a voice talent or a voice seeker. In all of this, the core of what makes someone successful in voice overs has really not changed. Read more on succeeding in voice overs, in a forum post from voice talent Scott Pollak.

Voice123 will tirelessly provide as much information as possible to assist all of you in understanding how Voice123 is as much a voice over community, as it is a 'marketplace'.

Thank you always!


Steven Lowell
Public Relations Manager
My Blog
Twitter: @stevenNYC123